However, we haven't had any involvement in the unofficial slogans," it said. "We are very proud of our work on the new logo and manifesto. REAL (Regina Exhibition Association Limited) is responsible for Experience Regina.Įxperience Regina said it and its partners have removed all offensive and inappropriate content.īrown Communications Group, an advertising agency that led the campaign, posted on Facebook about accusations that it had a role in the slogans. "Although I'm thankful that REAL was quick to apologize for this, it is not enough." Stadnichuk said promoting the inappropriate slogans "seems like a violation of any kind of decency." LISTEN | A Regina woman who wrote a letter to Experience Regina outlines her thoughts on marketing campaign: She said victims of sexual assault and mothers were among those who contacted her to express offence. Stadnichuk pointed to sexual assault and intimate partner violence as reasons the slogans were inappropriate. Stadnichuk said city council as a whole was not aware of, and did not approve, the slogans. Cheryl Stadnichuk said in an interview with CBC's Alexander Quon. "I just couldn't believe that this was a campaign to promote the city," Ward 1 Coun. Tim Reid, CEO of Experience Regina, said the overall theme of the rebranding was well received, but apologizing on behalf of the organization for two slogans: "Show us your Regina" and "The city that rhymes with fun." ![]() (Kirk Williams/CBC - image credit)Ī Regina city councillor said she was "flabbergasted" by the slogans that accompanied a Regina's tourism organization's rebranding campaign.Įxperience Regina, formerly known as Tourism Regina, announced its rebranding Thursday alongside several new tourism slogans that were lambasted by the public for their sexual innuendo and immaturity. Cheryl Stadnichuk said she wasn't aware of the slogans used in Experience Regina's rebranding campaign before they were publicized and is 'shocked' with their usage.
0 Comments
Leave a Reply. |